Maelle
/The Challenge
A new beauty label needed an identity premium enough to sit beside established international brands.
/The Solution
Complete identity: logo system, typography, packaging direction and a social launch kit.
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Short answer
A2Z Global created the brand identity for Maelle, a beauty label — a full identity system with a launch kit across four platforms, so the brand stays consistent wherever it appears rather than drifting between designers.
/Scope
What we built
- A complete identity system: logo, palette and typography.
- A launch kit covering four platforms, so day one looks deliberate.
- Usage rules that keep the brand consistent across everyone who applies it.
- Editable source files handed over, so the label is never locked out of its own brand.
/Stack
What it was built with, and why
Each choice below does a specific job on this project — not a list of logos.
| Technology | What it does here |
|---|---|
| Illustrator | Vector artwork, so a logo stays sharp from a business card to a billboard. |
| Photoshop | Image and composite work for photography-led material. |
| Figma | Design and prototyping in one place, with developer handoff from the same file. |
/Service
Want graphic design & branding like this?
Identity, social media design, creative assets. Brand identities and creative assets that make you impossible to ignore — logos, guidelines, social kits and campaign creatives, all consistent, all yours.
/Reading
How we think about this work
- Ecommerce Product Page Checklist: What Actually Helps ConversionThe product imagery, copy, pricing, trust signals and mobile details that help buyers make a confident purchase decision.
- Brand Identity for New Businesses: What You Actually Need FirstSkip the 60-page brand book. The four identity assets a new business actually needs, what can wait a year, and why consistency beats beauty.
- What Makes a Digital Agency Website Credible to Enterprise Clients?The pages, proof and conversion paths a digital agency needs to move from portfolio decoration to enterprise-grade lead generation.
